Rage Rank

Developing the New Urbanism

Rage Rank — Tue, 13 Jun 2006 09:23:53 +0000

Sound design principles for architecture and urban development.

Villagers evacuate as volcano on Java rumbles

Rage Rank — Sun, 14 May 2006 11:25:09 +0000

Mysterious ‘Ritual’ Performed By United States Military Forces In Babylon Raises concern about the Winged Serpent God

Rage Rank — Thu, 20 Apr 2006 11:37:20 +0000

More news to confirm the existence of ancient technology being uncovered in Iraq.

“Russian Intelligence Analysts are reporting today on a bizarre
religious ritual being preformed by elements of the United States
Military, including some of their top leaders, in the closed Military
Zone of the ancient city of Babylon in the Iraqi War Zone.”

The Rage is all about the Rank

Rage Rank — Thu, 20 Apr 2006 08:06:56 +0000

Who would have thought that when search engines were just in their infancy that businesses would kick, bite, claw and scratch for every keyword position imaginable on the search results. It’s not just a passing trend, it’s become a solid marketing model for business on the internet much the same way that traffic studies are done to assess the value of commercial real estate. Look at it this way, Search Engine Rankings = $ and the greater the Rank the more $ the cyber real estate is worth. That’s enough to drive some serious Rage.

Where does interactive video fit in? Within the past 6 months the top three search engines on the internet - Google, Yahoo and MSN have included a video search as part of their major site indexing. This is one element that you can now use to your advantage when combined with cutting edge search engine optimization tactics. A carefully optimized video within your site can now nearly double your chances of being found by your customers. It is almost like having two sites in one. When you add the latest Ad studies on the greatly enhanced effect on sales that Video can bring to your online business, combined with the new Search Engine indexing, you have a powerful new marketing tool at your disposal. One that can give almost immediate results.

According to Ashley Swadell of ESPN, about online video advertising:

“There are all these 18-to-35 year olds sitting at workstations all day that don’t have access to TV that advertisers want to reach,” she said.

You can use video to not only increase your immediate sales, but with a little imagination and our help, you can open up brand new markets for yourself and your business.

For example:

..:: Developing marketing videos, case studies and testimonials to provide an alternative that text and still images in html cannot match.

..:: Developing training services and paid tutorials via video.

..:: Developing walk-through or step-by-step video to show your customers how your service or product is superior to your competitors.

Currently, a lot of video is presented in popup boxes and player displays that are all but impossible for normal search engines to index. Our programming methods overcome this - allowing all of the major search engines to index your video.

Video Rage

Rage Rank — Sat, 24 Sep 2005 18:35:32 +0000

Now the blogdust has settled on Google Video (yes, I think they should�ve named this �Google TV� or �Google Closed Captioning� judging from what it does right now), let�s ask a new question: how does Google Video decide which shows are most relevant to the search query? In a normal web environmnent, on-page optimization counts for next to nothing � it�s all about incoming links from the outside.

On TV however, there are no links. I�m assuming what Google does is check for basic �on-show� factors such as (most importantly) the word frequency. When I entered �google� into the Google Video search, I got the recent 60 Minutes report � arguably, the most relevant piece at the moment. Another critical relevancy factor would be freshness (the older the TV show, the lower it will rank in results). I suppose the current Google Video ranking is determined by those two factors.

Additionally, there�s an offbeat chance specific TV shows receive something close to the PageRank model for web pages. It would be a �ShowRank.� Then again this would put Google into a position where it had to make human judgments, an approach they rarely go for.
Other ranking mechanisms could include the ratings for the show. Also, you could check how often a segment is repeated (this would point at it being quoted by other channels, or teased on the same channel).

I wonder if Google Video will become popular and reach a critical mass one day (maybe, it could be integrated into the normal web search results, similar to what is happening with Google News articles). Would we see Search Engine Optimization extend its reach to cover TV as well � TV-SEO? Think of it; show hosts would be made to repeat certain hot words so their coverage gets a top spot on Google. And I�m certain the earliest and most aggressive takers would be advertising segments between the TV shows. (Yes, Google Video indexes those too; just search for words like �free� or �call now� to get an idea.)

But why stop there. What I�m seeing in the future are personalized TV programs, in the sense that when you come home after work you enter your favorite topics (�Search Engines�, �George W. Bush date:today�, �title:daily-show� etc.) to playback your specific program. Instead of limiting your results to a number of pages, you ask for a time span; 15 minutes, an hour, and so on. It would be a ranked �TV search result� to close off your day. Add some general breaking news to the mix, and it would create a perfect push & pull balance for information junkies.